When it comes to running experience days and activities, there are two main routes you can take. You can either:
- Sell the individual experience, or;
- Package a few things together
There's no right or wrong route for you to go down, at the end of the day, it's your business and you know what's best.
But let's take a look at whether packaging experiences together could allow you to appeal to a wider audience and bring more guests in through the doors.
1. Reach more guests
When you package experiences together, you can use highly targeted content to reach a wider audience. For example, if you are running packages aimed at the stag/hen party market, you can use highly targeted content to capture them.
When you use content in this way, people searching for "stag party experience days" (for example) could reach your website. Whereas if you weren't packaging in this way, and not targeting these keywords, you could miss potential guests.
2. Stress-free planning
When your guests are looking at packages, it's because they want a stress-free experience. Your guests don't want to have to worry about every detail of their day.
If you include food as a part of the package, your guests have one less thing to worry about during the day, which can allow them to enjoy the experience and not have to think about where they're going next or when they have to be there.
3. It's a memorable experience
If you have a fun experience package, you can make the day one of the best of your guest's life. You can help make memories that will stay with them for the rest of their life. This can also be a good thing for you, because they will be more willing to recommend you to others.
4. Packages are more likely to be bought as gifts
You're not just marketing directly to your guests, you're also marketing to their family and friends who are buying gifts for them. Take the example of the hen party, it's not likely that the hen herself is buying the package, it could be her future husband, or the maid of honour.
When buying gifts like this, unless it's a one-of-a-kind experience, such as a helicopter flight, or skydiving, it's more likely that the gift giver will be looking for packaged experiences.
So what should you do?
There's no right or wrong answer to what you should do. Your business may be better suited to one-off experiences, and packages just wouldn't work for you.
But if you think you could offer packages, think of the services you're offering and make sure the packages make sense. For example, if you're offering paintballing stag parties, it makes sense to have it packaged with food and beer rather than an afternoon tea (I know, some stags may like an afternoon tea, this is just an example).
And as always, if you need help marketing your packages, we're always here to help
