Brochures to Logos; Media Buying to Consultancy
Kier Living, Wales & West
The Scenario
Kier, known for their construction work on Government projects, including hospitals, schools and roads, housebuilding wasn't one of the key sectors that came to mind in this new area.
We worked with the Wales & West office to help develop a strong image, campaign and message to help them be seen.
With housing developments in Dinas Powys, Lisvane and Bristol, with more on the horizon, they were quickly developing a reputation for quality houses in the area.
Project Scope
Being new to the area, we were tasked with driving the image of their development forward, by:
- Developing a brand for individual housing developments
- Media buying including radio, newspapers, magazines, door-drops and lifts
- Graphic design to promote special offers, new developments and more
- Branded email campaigns to a list of registered users
- Designing and managing the print of development brochures
- Drawing site plans for use in the brochures
As a national company we're always looking to save on cost and get plenty for our money at the same time. Roseblade provide both a quality and personable experience at extremely competitive prices.
Ashley
Challenges
No project is without a challenge.
The biggest one to overcome for Kier Living was to help promote their name and build that association with new build homes. When looking for a new home, people were looking for well established brands that have already gained a reputation in this industry, which was a challenge to compete with in itself.
The Result
- Successful increase in reach
- Fast paced sales at their housing developments
- Consistent, on-brand image for all their marketing materials
